SINGLE POINT OF CONTENT AND COMMUNICATION
SPOCC Gravity is the system from which all market participants benefit. Manufacturers, suppliers and brands are interested in high sales. They benefit from being able to offer their products in a brand-appropriate and high-quality setting through various channels for retailers.
SPOCC concentrates all information about an article in one place.
THE MISSING LINK
WE CONNECT INDUSTRY AND TRADE
THE EUROPEAN-CLEARING-CENTER
The European-Clearing-Center has decades of specialized experience in the shoe and textile industry - as well as the expertise to make all content management in the industry future-proof.
More than 1,500 dealers with more than 7,000 branches as well as more than 400 manufacturers with more than 800 brands use the ECC for electronic data transfer in order to exploit existing potential for rationalization in the handling of daily business transactions.
SPOCC is the central content and inventory database of the ECC. All information on products, images and availabilities are brought together here and made available to data recipients in real time via powerful APIs.
The data supplier uses data exchange agreements (DAV) with the data recipients (e.g. dealers) to regulate who has access to which data and when.
4 FACTORS FOR SUCCESSFUL DATA MANAGEMENT
DIGITAL COOPERATION
With SPOCC you are in contact with your dealers quickly, easily and from anywhere. Your trading partners can access valid, current marketing and image material as well as stock availability at any time.
At the same time, there is only one single interface that you have to operate. There is no need for time-consuming agreements, you strengthen your brands and generate measurable additional sales.
DATA QUALITY
Thanks to SPOCC, retailers can automatically integrate product data (product images and attributes) into their IT systems, such as web shops or ERP systems. In this way, suppliers do not only increase the online presence of their brands, but also strengthen the relationship with their trading partners.
SPOCC also enables the content producer to check data, update it if necessary and monitor it. This makes distribution a faster and safer process and gives dealers a trustworthy data source.
DATA AVAILABILITY
With SPOCC, data, images, content and availability can be automatically imported into the intended end systems. This makes cooperation between industry and trade more efficient.
As a retailer, you always have access to the latest marketing material from your preferred suppliers, which you can conveniently find centrally and manage for your prioritized channels.
DATA RIGHTS
Use the central data management of SPOCC to ensure that authorized users have the same, up-to-date database. With the help of SPOCC, data can be stored, organized and distributed centrally. Usage rights and usage period can be managed very easily. The advantage: the content is centrally available and can be found for all or certain user groups.
MORE SALES THROUGH RE-ORDERS
AVAILABILITIES
Range expansion, goods trading, reorders
Regardless of whether reorders for individual pairs from the supplier, the exchange of goods between dealers or automatic re-sorting of NOS items. With SPOCC, all of these scenarios become feasible.
Participating retailers no longer have to send a customer home because they cannot deliver the desired shoe.
For dealers and suppliers, this means a significant increase in sales of their products.
CONTENT AND COMMUNICATION
NEWS
IMAGE DATABASE
SPOCC “collects” article images from many sources, e.g. the connected photo boxes at suppliers, dealers and associations.
These images are available in high resolution and in 360 degree view for use in web shops and other digital topics.
Our API always provides you with the images and other content as your system (e.g. your online shop) expects the data.
The costly and time-consuming conversion of data is no longer necessary.
EXTENDED PRICAT
In the extended article catalog (PRICAT), the supplier specifies descriptive article attributes that can either be adopted 1: 1 in B2C applications or used manually by the retailer for article description.
Articles can be described in detail with well over 100 attributes.
CONTENT
In addition to images and article attributes, suppliers and agencies can provide additional content such as motifs, videos and brochures.
With our content database SPOCC Gravity, content suppliers can conveniently channel their content towards retail using a rule and rights system.
Finally a single point of content where retailers can load content for all their articles across brands and with which brands retain sovereignty over their content.